Raízes (Roots) is a family-oriented company that aims to raise the awareness of its customers to adopt a more sustainable, healthy and less wasteful lifestyle. It provides eco-friendly products and promotes awareness actions in its community for the adoption of behaviours that promote the well-being of everyone and the planet.

Get to know this nice store of organic products and “environmentally friendly” in Sever do Vouga, Portugal! Follow the “Roots” with us!

Raízes…

… is formed by a father, a maintenance technician, who travels in an electric vehicle to work and by a mother teacher, “very concerned with the future of young people and committed to following the causes in which she believes”. Both are very demanding with the correct separation of waste. Finally, but no less important, two young women with “sensitivity, persistence, the resilience inherent in artists and the will to guarantee a future for the Planet” are also part of the creation of Raízes.

It is a family team concerned with the preservation of the environment and the effect of climate change, acting individually and as a family to reduce its ecological footprint and promoting the ecological reduction of its customers.

The goal of Raízes…

… is to “sensitizing and mobilizing the community to environmental issues”, through the provision of organic and local products, free of plastic, that can be reused or recycled, in order to avoid waste. These products promote a lifestyle that respects more the environment.

Raízes’ mission…

… meets the concerns that its founders have regarding the environment, climate change, pollution, among others. These concerns were translated into a search for more sustainable alternatives, in order to be able to take a more ecological, safe and healthy path. They found products that would help them to dramatically reduce daily family waste. At the end, they concluded that it was not an easy task. In order to facilitate the change of others, they provide local products that allow more conscious decisions making.

The range of products they supply is wide,…

… ranging from organic food products in bulk, dry and fresh, to personal care products (bar soaps and shampoos, bulk detergents, free of microplastics, reusable diapers and dressings, menstrual cups, deodorants in cream, or alum stone) , cotton buds, bamboo toothbrushes and toothpaste) and utensils such as stainless steel, glass, bamboo or wheat straws, bee’s wrap, yogurtnest and infinite books.

Raízes is a project that promotes food sustainability,…

… because it favours the trade of organic products, whose production takes into account the respect for the planet’s ecosystems and promotes bulk purchases, which allows each individual to buy only the amount of products they really need, reducing food and packaging waste. It also recognizes that the food it makes available to its customers are nutritionally rich and suitable for different types of diets, including vegetarian and vegan. One of Raízes ‘concerns is also to promote a reduction in meat consumption, in its customers’ diets, in a coherent and healthy way.

In order to oppose to problems such as the size of the market and people’s misinformation…

… Raízes uses its social networks in order to publicize the products it provides, with some usage tips and highlighting the importance of the transition to a concept of waste reduction. To further encourage waste reduction, it conducts workshops, lectures and show cooking classes.

In order to have access to food closer to his community, in Raízes, they challenge friends and more enthusiastic customers to move forward with local production.

In order to find a path to food sustainability…

… Raízes argues that children and young people should be made aware of the theme, starting from schools and other educational establishments because, in addition to being the “people of tomorrow”, currently, they can influence the action of their pairs.

Get to know Raízes on:

Facebook: Raízes – Loja Biológica

Instagram: @raizes.sever