Maria Granel! The sustainable picture in Portugal!
Two heads, one from Minho and the other from Azores, were responsible for opening the pioneer project in Portugal, Maria Granel. They were the ones who introduced the exclusive bulk sale of organic products in Portugal and today they are an example of how there are solutions for a healthier and more sustainable life.
Curious to know the project of these two brave and adventurous heads? Join Maria Granel and get to know this pioneering and exemplary project.
In 2015 …
… the dream of Eunice and her husband became a reality. Maria Granel was born!
The emotional roots that both find in the countryside and the desire to “return to their origins” were the “starter” of a project that went from a 70 m2 store with 240 products exposed to a reality in which there is a second store of 150 m2, an online store, a home cleaning, clothing and cosmetics section and a portfolio of more than 1500 products. But be careful, all of this was achieved step by step, with a lot of work and market research.
Maria Granel stores…
… combine the tradition of old grocery stores with more innovative concepts. Bulk selling is done through individual dispensers. They introduced the BYOC (“Bring your own container”) system in Portugal, allowing consumers to refill in containers that they can bring from home. They work with a view to reducing packaging.
Beyond they are a prosperous project, they are full of activities and awareness campaigns for a less wasteful and more sustainable life. They are responsible for promoting different initiatives such as workshops on sustainable consumption and Zero Waste lifestyle, the “Z (h) ero Program”, in which they organize conferences and informal conversations in a business environment, the Lixo Zero Program, which consists of raising awareness for waste in schools, among others.
They got to know the sustainability model, Bea Johnson, and were the influences for his book Zero Waste Home, to be translated, published and released in 2016 by Editorial Presença. They wrote the preface to the book translated into Portuguese and launched it at Maria Granel.
Do you know the book Desafio Zero? Yes, it was Eunice who published and has a preface by Bea Johnson and Ana Pêgo. The book was launched to explain ways we can reduce waste inside and outside our home.
In March 2019, they won the Terre de Femmes Award 2019, promoted by the Yves Rocher Foundation, which aims to reward women, worldwide, who somehow work to preserve and raise awareness to the importance of biodiversity.
The Maria Granel project…
… works so that food systems become increasingly sustainable, not only for the citizens’ awareness but also for their action. They are concerned with their carbon footprint and try to minimize it as much as possible by selling products in bulk and avoiding the use of single-use containers. By allowing customers to purchase only the quantities of food they need, they also contribute to reducing food waste in portuguese homes.
As without health there is no sustainability, they offer organic and certified food products, without GMOs and with guarantees that the production methods promote the “health” of the soil, air and water and the natural pace of production.
Contributing to sustainable food chains involves working with suppliers of excellence, who share “our values of sustainability”. Only in this way can Maria Granel provide quality products to their dear customers.